An element that seeks to identify an entity, both symbolically and in the real world, should begin to gestate with the analysis of those references that describe and distinguish it, in order to be capable of appropriating one of the most revealing ones. From study it would be deduced that, in the case of a cattle ranch, its representation by its branding iron is very significant, as this properly constitutes an emblem and because it is present, almost permanently, in all of its activities. The branding iron, therefore, becomes the starting point for the intended design.

Maintaining the "wire" structure represented by the iron, it is necessary to create a piece with sufficient presence to be identifiable and identifying. To this end, the choice is made to develop an object with volume based on the two-dimensional figure represented by the mark: the mechanism that makes it possible to convert the plane in volume is the addition of two new planes of symmetry to the image of the original, taking as the axis of reference that of the symmetry of the basic shape. The fruit of this procedure is a body whose spatial arrangement affords a reading from any angle of vision.

The use of forgings as material makes it possible to covert the "wire" into three dimensions. The arrangement of a solid ring-shaped plaza confers consistency and relevance to the whole, but without distorting its light, flexible, almost intangible but perfectly recognisable character.